{"id":632,"date":"2026-11-03T19:25:53","date_gmt":"2026-11-03T19:25:53","guid":{"rendered":"https:\/\/www.iamlukasz.com\/?page_id=632"},"modified":"2026-11-03T19:25:53","modified_gmt":"2026-11-03T19:25:53","slug":"home","status":"publish","type":"page","link":"https:\/\/www.iamlukasz.com\/","title":{"rendered":"Lukasz Waszczuk &#8211; Portfolio"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"632\" class=\"elementor elementor-632\" data-elementor-post-type=\"page\">\n\t\t\t\t<nav class=\"elementor-element elementor-element-1daa72b e-con e-atomic-element e-flexbox-base e-default-nav find-bar e-1daa72b-fb84 \" data-id=\"1daa72b\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"1daa72b\" data-e-type=\"e-flexbox\" data-id=\"1daa72b\" aria-label=\"Find me on\">\n    <div class=\"elementor-element elementor-element-824af5a e-con e-atomic-element e-flexbox-base e-default-div l-container e-824af5a-531d \" data-id=\"824af5a\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"824af5a\" data-e-type=\"e-flexbox\" data-id=\"824af5a\">\n    <div class=\"elementor-element elementor-element-1fb9a17 e-con e-atomic-element e-flexbox-base e-default-div e-1fb9a17-4283 \" data-id=\"1fb9a17\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"1fb9a17\" data-e-type=\"e-flexbox\" data-id=\"1fb9a17\">\n    \t\t\t<img decoding=\"async\" class=\"e-image-base e-default-img menu-avatar\" data-interaction-id=\"243e398\" data-e-type=\"widget\" data-id=\"243e398\" id=\"658\" src=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2026\/11\/lukasz-waszczuk-150x150.jpg\" width=\"150\" height=\"150\" srcset=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2026\/11\/lukasz-waszczuk-150x150.jpg 150w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2026\/11\/lukasz-waszczuk-300x300.jpg 300w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2026\/11\/lukasz-waszczuk.jpg 400w\" alt=\"Lukasz Waszczuk\"\/>\t\t\t\t\t<a href=\"#recognition\" target=\"_self\" class=\"find-nav-link e-button-base e-default-a\" data-interaction-id=\"49218bf\" data-e-type=\"widget\" data-id=\"49218bf\">\n\tRecognition\n<\/a>\n\t\t\t\t\t<a href=\"#skills\" target=\"_self\" class=\"find-nav-link e-button-base e-default-a\" data-interaction-id=\"215e50e\" data-e-type=\"widget\" data-id=\"215e50e\">\n\tSkills\n<\/a>\n\t\t\t\t\t<a href=\"#experience\" target=\"_self\" class=\"find-nav-link e-button-base e-default-a\" data-interaction-id=\"e29772e\" data-e-type=\"widget\" data-id=\"e29772e\">\n\tExperience\n<\/a>\n\t\t\t\t\t<a href=\"#education\" target=\"_self\" class=\"find-nav-link e-button-base e-default-a\" data-interaction-id=\"e2200cb\" data-e-type=\"widget\" data-id=\"e2200cb\">\n\tEducation\n<\/a>\n\t\t\t\t\t<a href=\"#contact\" target=\"_self\" class=\"find-nav-link e-button-base e-default-a\" data-interaction-id=\"c4f7861\" data-e-type=\"widget\" data-id=\"c4f7861\">\n\tContact\n<\/a>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-67ce436 e-con e-atomic-element e-flexbox-base e-default-div e-67ce436-da7a \" data-id=\"67ce436\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"67ce436\" data-e-type=\"e-flexbox\" data-id=\"67ce436\">\n    \t\t\t<p class=\"find-label e-paragraph-base e-default-p\" data-interaction-id=\"0f09ed7\" data-e-type=\"widget\" data-id=\"0f09ed7\">Find me on:<\/p>\n\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/lukaszwaszczuk\/\" target=\"_blank\" class=\"find-link e-button-base e-default-a\" data-interaction-id=\"2090e58b\" data-e-type=\"widget\" data-id=\"2090e58b\">\n\tLinkedIn\n<\/a>\n\t\t\t\t\t<a href=\"https:\/\/www.instagram.com\/bluboto\/\" target=\"_blank\" class=\"find-link e-button-base e-default-a\" data-interaction-id=\"14aa35dc\" data-e-type=\"widget\" data-id=\"14aa35dc\">\n\tInstagram\n<\/a>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/nav>\n<header class=\"elementor-element elementor-element-389166e9 e-con e-atomic-element e-flexbox-base e-default-header l-section e-690885f3-c2fe \" data-id=\"389166e9\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"389166e9\" data-e-type=\"e-flexbox\" data-id=\"389166e9\">\n    <div class=\"elementor-element elementor-element-36a245b0 e-con e-atomic-element e-flexbox-base e-default-div l-container e-36a245b0-06a4 \" data-id=\"36a245b0\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"36a245b0\" data-e-type=\"e-flexbox\" data-id=\"36a245b0\">\n    <div class=\"elementor-element elementor-element-59537f6 e-con e-atomic-element e-flexbox-base e-default-div l-stack e-59537f6-7ecd \" data-id=\"59537f6\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"59537f6\" data-e-type=\"e-flexbox\" data-id=\"59537f6\">\n    \t\t\t<p class=\"t-eyebrow e-paragraph-base e-default-p\" data-interaction-id=\"5902c4c0\" data-e-type=\"widget\" data-id=\"5902c4c0\">DTC eCommerce \u00b7 Site Experience \u00b7 CRO<\/p>\n\t\t\t\t\t<h1 data-interaction-id=\"2067d4d4\" class=\"t-hero e-heading-base e-default-h1\" data-e-type=\"widget\" data-id=\"2067d4d4\">Hello, my name is Lukasz<\/h1>\n\t\t\t\t\t<p class=\"t-lead l-text-width e-paragraph-base e-default-p\" data-interaction-id=\"7c32862a\" data-e-type=\"widget\" data-id=\"7c32862a\"><strong>DTC eCommerce leader<\/strong> with <strong>15+ years<\/strong> owning site experience, operations, and conversion performance across consumer brands. Hands-on in <strong>Adobe Commerce<\/strong> and <strong>Shopify<\/strong> administration and development, <strong>Klaviyo<\/strong> lifecycle marketing, and structured <strong>CRO &amp; A\/B testing<\/strong> programs. <strong>Baymard UX Practitioner<\/strong> certified, using <strong>AI-enabled workflows<\/strong> to run sites faster and find opportunities sooner.<\/p>\n\t\t<div class=\"elementor-element elementor-element-48156a9e e-con e-atomic-element e-flexbox-base e-default-div e-2a3b0b8c-2979 \" data-id=\"48156a9e\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"48156a9e\" data-e-type=\"e-flexbox\" data-id=\"48156a9e\">\n    \t\t\t<p class=\"tag e-paragraph-base e-default-p\" data-interaction-id=\"3254e37\" data-e-type=\"widget\" data-id=\"3254e37\"><strong>15+<\/strong> years in eCommerce &amp; digital<\/p>\n\t\t\t\t\t<p class=\"tag e-paragraph-base e-default-p\" data-interaction-id=\"40a4008\" data-e-type=\"widget\" data-id=\"40a4008\"><strong>20+<\/strong> global brand websites managed<\/p>\n\t\t\t\t\t<p class=\"tag e-paragraph-base e-default-p\" data-interaction-id=\"dcf5901\" data-e-type=\"widget\" data-id=\"dcf5901\"><strong>+30%<\/strong> yearly online sales growth<\/p>\n\t\t\t\t\t<p class=\"tag e-paragraph-base e-default-p\" data-interaction-id=\"3d2ffee9\" data-e-type=\"widget\" data-id=\"3d2ffee9\">Shopify &amp; Shopify Plus<\/p>\n\t\t\t\t\t<p class=\"tag e-paragraph-base e-default-p\" data-interaction-id=\"63449d33\" data-e-type=\"widget\" data-id=\"63449d33\">Klaviyo lifecycle marketing<\/p>\n\t\t\t\t\t<p class=\"tag e-paragraph-base e-default-p\" data-interaction-id=\"62020b7\" data-e-type=\"widget\" data-id=\"62020b7\">CRO &amp; A\/B testing<\/p>\n\t\t\t\t\t<p class=\"tag e-paragraph-base e-default-p\" data-interaction-id=\"6eb85424\" data-e-type=\"widget\" data-id=\"6eb85424\">Figma UX &amp; visual design<\/p>\n\t\t\t\t\t<p class=\"tag e-paragraph-base e-default-p\" data-interaction-id=\"5015c0cb\" data-e-type=\"widget\" data-id=\"5015c0cb\">GA4 &amp; Looker Studio<\/p>\n\t\t\t\t\t<p class=\"tag e-paragraph-base e-default-p\" data-interaction-id=\"282714ed\" data-e-type=\"widget\" data-id=\"282714ed\">Microsoft Clarity<\/p>\n\t\t\t\t\t<p class=\"tag e-paragraph-base e-default-p\" data-interaction-id=\"26194a8c\" data-e-type=\"widget\" data-id=\"26194a8c\">Baymard UX certified<\/p>\n\t\t\t\t\t<p class=\"tag e-paragraph-base e-default-p\" data-interaction-id=\"187edfba\" data-e-type=\"widget\" data-id=\"187edfba\">AI-enabled workflows<\/p>\n\t\t\n<\/div>\n\n<\/div>\n<div class=\"elementor-element elementor-element-0905d1d e-con e-atomic-element e-flexbox-base e-default-div card e-0905d1d-b18b \" data-id=\"0905d1d\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"0905d1d\" data-e-type=\"e-flexbox\" data-id=\"0905d1d\">\n    \t\t\t<p class=\"t-eyebrow e-paragraph-base e-default-p\" data-interaction-id=\"b278c22\" data-e-type=\"widget\" data-id=\"b278c22\">At a glance<\/p>\n\t\t\t\t\t<p class=\"t-body e-4801f46-fecf e-paragraph-base e-default-p\" data-interaction-id=\"4801f46\" data-e-type=\"widget\" data-id=\"4801f46\"><strong>Currently<\/strong><br>Global eCommerce &amp; Digital Experience Manager, United Wheels<br><br><strong>Recent launch<\/strong><br>Led the migration and relaunch of Huffy.com onto Shopify<br><br><strong>Brands<\/strong><br>Huffy, Buzz Bicycles, Niner Bikes, Vaast Bikes, Allite<br><br><strong>Team<\/strong><br>5 direct reports, 2 freelancers and an external agency<\/p>\n\t\t\t\t\t<p class=\"t-meta e-2f871f2-f462 e-paragraph-base e-default-p\" data-interaction-id=\"2f871f2\" data-e-type=\"widget\" data-id=\"2f871f2\">Based in Ohio<br>Baymard UX Practitioner, 2025<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/header>\n<section class=\"elementor-element elementor-element-28f99cb9 e-con e-atomic-element e-flexbox-base e-default-section l-section \" data-id=\"28f99cb9\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"28f99cb9\" data-e-type=\"e-flexbox\" data-id=\"28f99cb9\" id=\"recognition\">\n    <div class=\"elementor-element elementor-element-a117375 e-con e-atomic-element e-flexbox-base e-default-div l-container \" data-id=\"a117375\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"a117375\" data-e-type=\"e-flexbox\" data-id=\"a117375\">\n    <div class=\"elementor-element elementor-element-41a6731f e-con e-atomic-element e-flexbox-base e-default-div l-stack e-16cf4d6a-2561 \" data-id=\"41a6731f\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"41a6731f\" data-e-type=\"e-flexbox\" data-id=\"41a6731f\">\n    \t\t\t<p class=\"t-eyebrow e-paragraph-base e-default-p\" data-interaction-id=\"4594beff\" data-e-type=\"widget\" data-id=\"4594beff\">Recognition<\/p>\n\t\t\t\t\t<h2 data-interaction-id=\"4c937b33\" class=\"t-h2 e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"4c937b33\">What people say<\/h2>\n\t\t\t\t\t<p class=\"t-body l-text-width e-paragraph-base e-default-p\" data-interaction-id=\"53075b6b\" data-e-type=\"widget\" data-id=\"53075b6b\">Notes from colleagues, shared through our company\u2019s peer recognition program.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-46080ed1 e-con e-atomic-element e-div-block-base e-default-div e-46080ed1-09d9 \" data-id=\"46080ed1\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"46080ed1\" data-e-type=\"e-div-block\" data-id=\"46080ed1\">\n    <div class=\"elementor-element elementor-element-020252c e-con e-atomic-element e-flexbox-base e-default-div card e-020252c-e898 \" data-id=\"020252c\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"020252c\" data-e-type=\"e-flexbox\" data-id=\"020252c\">\n    \t\t\t<p class=\"t-eyebrow e-paragraph-base e-default-p\" data-interaction-id=\"3acda26\" data-e-type=\"widget\" data-id=\"3acda26\">Priority<\/p>\n\t\t\t\t\t<p class=\"quote-clamp t-body e-fc58a02-03f5 e-paragraph-base e-default-p\" data-interaction-id=\"fc58a02\" data-e-type=\"widget\" data-id=\"fc58a02\">\u201cA new platform is only as good as the experience customers see, and Lukasz set the bar high from day one. He led the redesign of our website in Figma and held every detail to a standard of excellence. That vision gave the whole team a clear target to build toward.<br><br>Lukasz put this project first and made it his top priority above everything else. He spent countless evenings and weekends making our product detail pages match those Figma designs, refining each one until it was polished and true to the design. Customers browsing Huffy.com today see the result of that dedication.<br><br>Lukasz also made sure every piece of our content, and there was a lot of it, had the right theme in place. Nothing was left out-of-the-box. Because of his care, the site feels like a custom solution built for our customers rather than a template.<br><br>Thank you, Lukasz, for everything you put into this project. Grateful to have you on the team.\u201d<\/p>\n\t\t\t\t\t<p class=\"t-meta e-a670baf-a901 e-paragraph-base e-default-p\" data-interaction-id=\"a670baf\" data-e-type=\"widget\" data-id=\"a670baf\"><strong>Jason S.<\/strong><br>November 3, 2026<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-7fd94b0a e-con e-atomic-element e-flexbox-base e-default-div card e-22d5da44-8628 \" data-id=\"7fd94b0a\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"7fd94b0a\" data-e-type=\"e-flexbox\" data-id=\"7fd94b0a\">\n    \t\t\t<p class=\"t-eyebrow e-paragraph-base e-default-p\" data-interaction-id=\"34a596f1\" data-e-type=\"widget\" data-id=\"34a596f1\">Agility<\/p>\n\t\t\t\t\t<p class=\"quote-clamp t-body e-ca726cf-4680 e-paragraph-base e-default-p\" data-interaction-id=\"5d26114c\" data-e-type=\"widget\" data-id=\"5d26114c\">\u201cA huge thank you to Lukasz for his leadership and dedication throughout the Shopify site migration and redesign. He worked tirelessly to drive the migration forward while also partnering closely with Jacob and Tim to help shape the redesign, establish best practices, and ensure everything came together seamlessly. His expertise and ability to balance the technical demands of the migration with the overall user experience played a critical role in getting the site ready for launch. Really appreciate the time, effort, and ownership you brought to this project and everything you did to make it a success! YABA, Lukasz!\u201d<\/p>\n\t\t\t\t\t<p class=\"t-meta e-8ae28ee-2777 e-paragraph-base e-default-p\" data-interaction-id=\"65cbb734\" data-e-type=\"widget\" data-id=\"65cbb734\"><strong>Mairen D.<\/strong><br>November 3, 2026<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-53615226 e-con e-atomic-element e-flexbox-base e-default-div card e-fd7c175-eb66 \" data-id=\"53615226\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"53615226\" data-e-type=\"e-flexbox\" data-id=\"53615226\">\n    \t\t\t<p class=\"t-eyebrow e-paragraph-base e-default-p\" data-interaction-id=\"3e069d15\" data-e-type=\"widget\" data-id=\"3e069d15\">Passion<\/p>\n\t\t\t\t\t<p class=\"quote-clamp t-body e-2646586-8e3a e-paragraph-base e-default-p\" data-interaction-id=\"38646f74\" data-e-type=\"widget\" data-id=\"38646f74\">\u201cHuffy.com was independently evaluated by the Baymard Institute \u2014 the world\u2019s leading authority on eCommerce UX \u2014 and achieved \u201cBest in Class\u201d status for multiple UX implementations. Lukasz has worked tirelessly refining the on-site User Experience (UX) across our brand portfolio. If you\u2019ve ever worked with him on a project, you know that he takes great care in his craft and has a passion for \u201cdoing it right.\u201d Since I have been here over the past two years, he has maintained a vision for continuing our UX practices to modern standards and benchmarks; I couldn\u2019t be prouder to work with such a brilliant and talented person.\u201d<\/p>\n\t\t\t\t\t<p class=\"t-meta e-2d51c0d8-937c e-paragraph-base e-default-p\" data-interaction-id=\"6d9fddec\" data-e-type=\"widget\" data-id=\"6d9fddec\"><strong>Joshua P.<\/strong><br>October 10, 2025<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-5c8218cf e-con e-atomic-element e-flexbox-base e-default-div card e-e279a7d-b010 \" data-id=\"5c8218cf\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"5c8218cf\" data-e-type=\"e-flexbox\" data-id=\"5c8218cf\">\n    \t\t\t<p class=\"t-eyebrow e-paragraph-base e-default-p\" data-interaction-id=\"6eb2d076\" data-e-type=\"widget\" data-id=\"6eb2d076\">Passion<\/p>\n\t\t\t\t\t<p class=\"quote-clamp t-body e-7b5bc604-dca3 e-paragraph-base e-default-p\" data-interaction-id=\"623557df\" data-e-type=\"widget\" data-id=\"623557df\">\u201cLukasz not only gives well over 100% in his role but he also takes every opportunity to help support gathering content with excellent photography. This is shown in many examples over the years he\u2019s been with UWI but most recently with the awesome pictures he was able to capture at Danger Wheel 2024. You rock man!\u201d<\/p>\n\t\t\t\t\t<p class=\"t-meta e-516c7f62-3a75 e-paragraph-base e-default-p\" data-interaction-id=\"5522e7a9\" data-e-type=\"widget\" data-id=\"5522e7a9\"><strong>Tim G.<\/strong><br>July 31, 2024<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-6764a5ef e-con e-atomic-element e-flexbox-base e-default-div card e-516a3ee8-df66 \" data-id=\"6764a5ef\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"6764a5ef\" data-e-type=\"e-flexbox\" data-id=\"6764a5ef\">\n    \t\t\t<p class=\"t-eyebrow e-paragraph-base e-default-p\" data-interaction-id=\"2b145e17\" data-e-type=\"widget\" data-id=\"2b145e17\">Curiosity<\/p>\n\t\t\t\t\t<p class=\"quote-clamp t-body e-78d7937b-1917 e-paragraph-base e-default-p\" data-interaction-id=\"220e9691\" data-e-type=\"widget\" data-id=\"220e9691\">\u201cLukasz is always looking for ways to improve our processes and platforms. Lukasz has been instrumental in leading our DTC platform hosting migration from Rackspace to Adobe Commerce, which has led to a dramatically more stable environment and saving significant sales that were lost previously when sites would go down. Lukasz has also led the web development team through other upgrades to the Adobe to enable continued improvements in the DTC business. Lukasz is a true team player, and he is always willing to step up for the team and do what it takes to deliver for the business.\u201d<\/p>\n\t\t\t\t\t<p class=\"t-meta e-191b2293-9b5b e-paragraph-base e-default-p\" data-interaction-id=\"36395833\" data-e-type=\"widget\" data-id=\"36395833\"><strong>Kristopher P.<\/strong><br>December 20, 2023<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n<section class=\"elementor-element elementor-element-cd999fa e-con e-atomic-element e-flexbox-base e-default-section l-section \" data-id=\"cd999fa\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"cd999fa\" data-e-type=\"e-flexbox\" data-id=\"cd999fa\" id=\"skills\">\n    <div class=\"elementor-element elementor-element-e0b6947 e-con e-atomic-element e-flexbox-base e-default-div l-container \" data-id=\"e0b6947\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"e0b6947\" data-e-type=\"e-flexbox\" data-id=\"e0b6947\">\n    <div class=\"elementor-element elementor-element-6830912 e-con e-atomic-element e-flexbox-base e-default-div l-stack e-6830912-87a3 \" data-id=\"6830912\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"6830912\" data-e-type=\"e-flexbox\" data-id=\"6830912\">\n    \t\t\t<p class=\"t-eyebrow e-paragraph-base e-default-p\" data-interaction-id=\"3d4fe16\" data-e-type=\"widget\" data-id=\"3d4fe16\">Skills<\/p>\n\t\t\t\t\t<h2 data-interaction-id=\"cb36719\" class=\"t-h2 e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"cb36719\">Core competencies<\/h2>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-5e6b8c1 e-con e-atomic-element e-div-block-base e-default-div e-5e6b8c1-727a \" data-id=\"5e6b8c1\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"5e6b8c1\" data-e-type=\"e-div-block\" data-id=\"5e6b8c1\">\n    <div class=\"elementor-element elementor-element-eb7569a e-con e-atomic-element e-flexbox-base e-default-div card e-eb7569a-66d8 \" data-id=\"eb7569a\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"eb7569a\" data-e-type=\"e-flexbox\" data-id=\"eb7569a\">\n    \t\t\t<p class=\"t-eyebrow e-paragraph-base e-default-p\" data-interaction-id=\"453df1e\" data-e-type=\"widget\" data-id=\"453df1e\">01<\/p>\n\t\t\t\t\t<p class=\"t-body e-paragraph-base e-default-p\" data-interaction-id=\"ed9baff\" data-e-type=\"widget\" data-id=\"ed9baff\"><strong>Shopify Platform Administration &amp; Development<\/strong><\/p>\n\t\t\t\t\t<p class=\"t-body e-paragraph-base e-default-p\" data-interaction-id=\"d9fdb8d\" data-e-type=\"widget\" data-id=\"d9fdb8d\">Storefront migration &amp; relaunch, theme development, app integrations, platform configuration, checkout optimization, Shopify Plus ecosystem, multi-brand storefront management<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-347fb02 e-con e-atomic-element e-flexbox-base e-default-div card e-347fb02-6ba0 \" data-id=\"347fb02\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"347fb02\" data-e-type=\"e-flexbox\" data-id=\"347fb02\">\n    \t\t\t<p class=\"t-eyebrow e-paragraph-base e-default-p\" data-interaction-id=\"d66e837\" data-e-type=\"widget\" data-id=\"d66e837\">02<\/p>\n\t\t\t\t\t<p class=\"t-body e-paragraph-base e-default-p\" data-interaction-id=\"c1044cb\" data-e-type=\"widget\" data-id=\"c1044cb\"><strong>DTC Site Experience &amp; Operations<\/strong><\/p>\n\t\t\t\t\t<p class=\"t-body e-paragraph-base e-default-p\" data-interaction-id=\"abcddb2\" data-e-type=\"widget\" data-id=\"abcddb2\">Homepage, PDP\/PLP, navigation &amp; collection pages, cart &amp; checkout optimization, site health monitoring, defect coordination, launch readiness, promotional execution, inventory messaging, product setup<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-956aa90 e-con e-atomic-element e-flexbox-base e-default-div card e-956aa90-cf51 \" data-id=\"956aa90\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"956aa90\" data-e-type=\"e-flexbox\" data-id=\"956aa90\">\n    \t\t\t<p class=\"t-eyebrow e-paragraph-base e-default-p\" data-interaction-id=\"1f432e6\" data-e-type=\"widget\" data-id=\"1f432e6\">03<\/p>\n\t\t\t\t\t<p class=\"t-body e-paragraph-base e-default-p\" data-interaction-id=\"cd655e9\" data-e-type=\"widget\" data-id=\"cd655e9\"><strong>Klaviyo &amp; Lifecycle Marketing<\/strong><\/p>\n\t\t\t\t\t<p class=\"t-body e-paragraph-base e-default-p\" data-interaction-id=\"a536922\" data-e-type=\"widget\" data-id=\"a536922\">Email flow administration, abandoned cart sequences, welcome series, promotional campaigns, behavioral triggers, segmentation, data feed management, integration health, consent &amp; compliance settings<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-57e7e87 e-con e-atomic-element e-flexbox-base e-default-div card e-57e7e87-6337 \" data-id=\"57e7e87\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"57e7e87\" data-e-type=\"e-flexbox\" data-id=\"57e7e87\">\n    \t\t\t<p class=\"t-eyebrow e-paragraph-base e-default-p\" data-interaction-id=\"5b2093b\" data-e-type=\"widget\" data-id=\"5b2093b\">04<\/p>\n\t\t\t\t\t<p class=\"t-body e-paragraph-base e-default-p\" data-interaction-id=\"e545ae4\" data-e-type=\"widget\" data-id=\"e545ae4\"><strong>Conversion Rate Optimization &amp; A\/B Testing<\/strong><\/p>\n\t\t\t\t\t<p class=\"t-body e-paragraph-base e-default-p\" data-interaction-id=\"701c581\" data-e-type=\"widget\" data-id=\"701c581\">Structured CRO roadmap, A\/B and multivariate testing, funnel analysis, friction identification, behavioral analytics, Microsoft Clarity, heatmaps, session recordings, test documentation &amp; scaling<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-40f9be5 e-con e-atomic-element e-flexbox-base e-default-div card e-40f9be5-6710 \" data-id=\"40f9be5\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"40f9be5\" data-e-type=\"e-flexbox\" data-id=\"40f9be5\">\n    \t\t\t<p class=\"t-eyebrow e-paragraph-base e-default-p\" data-interaction-id=\"10dd8d0\" data-e-type=\"widget\" data-id=\"10dd8d0\">05<\/p>\n\t\t\t\t\t<p class=\"t-body e-paragraph-base e-default-p\" data-interaction-id=\"ad81c35\" data-e-type=\"widget\" data-id=\"ad81c35\"><strong>Digital Merchandising &amp; Customer Journey<\/strong><\/p>\n\t\t\t\t\t<p class=\"t-body e-paragraph-base e-default-p\" data-interaction-id=\"aaa2c7a\" data-e-type=\"widget\" data-id=\"aaa2c7a\">PDP\/PLP content strategy, product taxonomy &amp; navigation, collection page merchandising, promotional placement, customer journey mapping, Baymard UX Practitioner certified, personalization, mobile commerce<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-fbfbad2 e-con e-atomic-element e-flexbox-base e-default-div card e-fbfbad2-7f64 \" data-id=\"fbfbad2\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"fbfbad2\" data-e-type=\"e-flexbox\" data-id=\"fbfbad2\">\n    \t\t\t<p class=\"t-eyebrow e-paragraph-base e-default-p\" data-interaction-id=\"f5f96ff\" data-e-type=\"widget\" data-id=\"f5f96ff\">06<\/p>\n\t\t\t\t\t<p class=\"t-body e-paragraph-base e-default-p\" data-interaction-id=\"c1cbac5\" data-e-type=\"widget\" data-id=\"c1cbac5\"><strong>Analytics &amp; Performance Reporting<\/strong><\/p>\n\t\t\t\t\t<p class=\"t-body e-paragraph-base e-default-p\" data-interaction-id=\"361ae11\" data-e-type=\"widget\" data-id=\"361ae11\">GA4, Google Search Console, Looker Studio, Windsor.ai, Microsoft Clarity, KPI dashboard development, conversion &amp; revenue attribution, funnel performance reporting, executive storytelling<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-cb64498 e-con e-atomic-element e-flexbox-base e-default-div card e-cb64498-3e96 \" data-id=\"cb64498\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"cb64498\" data-e-type=\"e-flexbox\" data-id=\"cb64498\">\n    \t\t\t<p class=\"t-eyebrow e-paragraph-base e-default-p\" data-interaction-id=\"09dc63e\" data-e-type=\"widget\" data-id=\"09dc63e\">07<\/p>\n\t\t\t\t\t<p class=\"t-body e-paragraph-base e-default-p\" data-interaction-id=\"e7d1a31\" data-e-type=\"widget\" data-id=\"e7d1a31\"><strong>Design Direction &amp; Creative Execution<\/strong><\/p>\n\t\t\t\t\t<p class=\"t-body e-paragraph-base e-default-p\" data-interaction-id=\"0aa9483\" data-e-type=\"widget\" data-id=\"0aa9483\">Figma UX &amp; visual design direction, front-end development oversight, agency &amp; developer management, brand standards governance, creative brief development, design-to-development handoff<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-686da37 e-con e-atomic-element e-flexbox-base e-default-div card e-686da37-6eec \" data-id=\"686da37\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"686da37\" data-e-type=\"e-flexbox\" data-id=\"686da37\">\n    \t\t\t<p class=\"t-eyebrow e-paragraph-base e-default-p\" data-interaction-id=\"ffc2fe8\" data-e-type=\"widget\" data-id=\"ffc2fe8\">08<\/p>\n\t\t\t\t\t<p class=\"t-body e-paragraph-base e-default-p\" data-interaction-id=\"f09205e\" data-e-type=\"widget\" data-id=\"f09205e\"><strong>Cross-Functional Team &amp; Vendor Leadership<\/strong><\/p>\n\t\t\t\t\t<p class=\"t-body e-paragraph-base e-default-p\" data-interaction-id=\"1de1da7\" data-e-type=\"widget\" data-id=\"1de1da7\">5 direct reports, agency &amp; developer oversight, vendor management, cross-functional stakeholder alignment, SLA governance, customer service partnership, matrixed organization leadership<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n<section class=\"elementor-element elementor-element-1189e887 e-con e-atomic-element e-flexbox-base e-default-section l-section e-f3b5167-9b63 \" data-id=\"1189e887\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"1189e887\" data-e-type=\"e-flexbox\" data-id=\"1189e887\" id=\"experience\">\n    <div class=\"elementor-element elementor-element-efd7995 e-con e-atomic-element e-flexbox-base e-default-div l-container e-60ce3949-cb99 \" data-id=\"efd7995\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"efd7995\" data-e-type=\"e-flexbox\" data-id=\"efd7995\">\n    <div class=\"elementor-element elementor-element-40b7bc3c e-con e-atomic-element e-flexbox-base e-default-div l-stack e-64ebe577-5303 \" data-id=\"40b7bc3c\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"40b7bc3c\" data-e-type=\"e-flexbox\" data-id=\"40b7bc3c\">\n    \t\t\t<p class=\"t-eyebrow e-paragraph-base e-default-p\" data-interaction-id=\"1614e9d9\" data-e-type=\"widget\" data-id=\"1614e9d9\">Career<\/p>\n\t\t\t\t\t<h2 data-interaction-id=\"353dde06\" class=\"t-h2 e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"353dde06\">Experience<\/h2>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-7c3f6a66 e-con e-atomic-element e-flexbox-base e-default-div l-row e-7c3f6a66-69fc \" data-id=\"7c3f6a66\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"7c3f6a66\" data-e-type=\"e-flexbox\" data-id=\"7c3f6a66\">\n    <div class=\"elementor-element elementor-element-67132a8 e-con e-atomic-element e-flexbox-base e-default-div l-stack e-67132a8-2067 \" data-id=\"67132a8\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"67132a8\" data-e-type=\"e-flexbox\" data-id=\"67132a8\">\n    <div class=\"elementor-element elementor-element-fdbd48a e-con e-atomic-element e-flexbox-base e-default-div l-stack e-fdbd48a-e16c \" data-id=\"fdbd48a\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"fdbd48a\" data-e-type=\"e-flexbox\" data-id=\"fdbd48a\">\n    \t\t\t<p class=\"t-eyebrow e-paragraph-base e-default-p\" data-interaction-id=\"d5532ad\" data-e-type=\"widget\" data-id=\"d5532ad\">08.2021 \u2013 Present<\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"71a2adc9\" class=\"t-h3 e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"71a2adc9\">Global eCommerce &amp; Digital Experience Manager<\/h3>\n\t\t\t\t\t<p class=\"t-meta e-paragraph-base e-default-p\" data-interaction-id=\"5c0b6488\" data-e-type=\"widget\" data-id=\"5c0b6488\">United Wheels Inc., Miamisburg, OH<\/p>\n\t\t\n<\/div>\n\t\t\t<p class=\"t-body e-paragraph-base e-default-p\" data-interaction-id=\"4fa5a49c\" data-e-type=\"widget\" data-id=\"4fa5a49c\">DTC site experience and platform owner for a 20+ global brand portfolio, including Huffy, Buzz Bicycles, Niner Bikes, Vaast Bikes, and Allite. I own day-to-day storefront operations, digital merchandising, conversion optimization, Klaviyo lifecycle marketing, and platform administration across Shopify, WordPress content sites, and supporting DTC tools.<\/p>\n\t\t\t\t\t<span class=\"t-body e-7e053aae-471b e-paragraph-base e-default-span\" data-interaction-id=\"786a403d\" data-e-type=\"widget\" data-id=\"786a403d\"><ul><li>Led the complete <strong>migration and relaunch of Huffy.com onto Shopify<\/strong>: directed UX and visual design in Figma, managed front-end development, oversaw platform configuration and app integrations, and delivered the storefront from concept through go-live.<\/li><li>Administer <strong>Klaviyo<\/strong> across DTC properties: welcome flows, abandoned cart sequences, promotional campaigns, post-purchase triggers, and behavioral segments, with customer and order data flowing correctly between Shopify, Klaviyo, and analytics.<\/li><li>Own day-to-day <strong>Adobe Commerce &amp; Shopify storefront operations<\/strong> across multiple brands: product setup, merchandising, pricing updates, promotional placement, inventory messaging, and launch readiness.<\/li><li>Manage the brands\u2019 <strong>WordPress content sites<\/strong> alongside the storefronts: page builds, content publishing, site updates, and SEO.<\/li><li>Build and manage a structured <strong>CRO and A\/B testing roadmap<\/strong>: find friction with funnel analysis, heatmaps, and session recordings in <strong>Microsoft Clarity<\/strong>, write hypotheses, run tests, document results, and scale the winners across all DTC properties.<\/li><li>Direct <strong>Figma UX and visual design<\/strong> for new storefronts, landing pages, and campaign builds, managing agency and development partners through design, QA, and go-live.<\/li><li>Monitor <strong>site health, checkout performance, and integrations<\/strong> across all Shopify storefronts, coordinating fixes for defects and incidents and keeping stakeholders informed.<\/li><li>Built and maintain <strong>Looker Studio executive dashboards<\/strong> powered by Windsor.ai, unifying GA4, Search Console, and channel data into real-time KPI reporting.<\/li><li>Lead a team of <strong>5 direct reports<\/strong>, 2 freelancers (UX\/UI design and development), and an external agency.<\/li><\/ul><\/span>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-23c448e2 e-con e-atomic-element e-flexbox-base e-default-div l-grid-4 e-23c448e2-53ef \" data-id=\"23c448e2\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"23c448e2\" data-e-type=\"e-flexbox\" data-id=\"23c448e2\">\n    \t\t\t<a href=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2025\/10\/Slide3.jpg\" target=\"_self\" class=\"e-image-link-base e-default-a\" data-interaction-id=\"2a9fa2bf\"\n\t><img fetchpriority=\"high\" decoding=\"async\" class=\"e-image-base e-default-img work-thumb\" data-e-type=\"widget\" data-id=\"2a9fa2bf\" id=\"463\" src=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2025\/10\/Slide3-768x432.jpg\" width=\"768\" height=\"432\" srcset=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2025\/10\/Slide3-768x432.jpg 768w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2025\/10\/Slide3-300x169.jpg 300w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2025\/10\/Slide3-1024x576.jpg 1024w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2025\/10\/Slide3.jpg 1280w\" alt=\"Best in Class UX\"\/>\t<\/a>\t\t\t\t\t<a href=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-28-at-3.02.23-PM.png\" target=\"_self\" class=\"e-image-link-base e-default-a\" data-interaction-id=\"7df41dff\"\n\t><img decoding=\"async\" class=\"e-image-base e-default-img work-thumb\" data-e-type=\"widget\" data-id=\"7df41dff\" id=\"440\" src=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-28-at-3.02.23-PM-768x363.png\" width=\"768\" height=\"363\" srcset=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-28-at-3.02.23-PM-768x363.png 768w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-28-at-3.02.23-PM-300x142.png 300w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-28-at-3.02.23-PM-1024x484.png 1024w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-28-at-3.02.23-PM-1536x726.png 1536w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-28-at-3.02.23-PM.png 1923w\" alt=\"\"\/>\t<\/a>\t\t\t\t\t<a href=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-28-at-3.00.14-PM.png\" target=\"_self\" class=\"e-image-link-base e-default-a\" data-interaction-id=\"25bb8077\"\n\t><img loading=\"lazy\" decoding=\"async\" class=\"e-image-base e-default-img work-thumb\" data-e-type=\"widget\" data-id=\"25bb8077\" id=\"442\" src=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-28-at-3.00.14-PM-768x398.png\" width=\"768\" height=\"398\" srcset=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-28-at-3.00.14-PM-768x398.png 768w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-28-at-3.00.14-PM-300x155.png 300w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-28-at-3.00.14-PM-1024x530.png 1024w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-28-at-3.00.14-PM-1536x796.png 1536w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-28-at-3.00.14-PM.png 1969w\" alt=\"\"\/>\t<\/a>\t\t\t\t\t<a href=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-28-at-3.00.37-PM.png\" target=\"_self\" class=\"e-image-link-base e-default-a\" data-interaction-id=\"5cb872e5\"\n\t><img loading=\"lazy\" decoding=\"async\" class=\"e-image-base e-default-img work-thumb\" data-e-type=\"widget\" data-id=\"5cb872e5\" id=\"441\" src=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-28-at-3.00.37-PM-768x411.png\" width=\"768\" height=\"411\" srcset=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-28-at-3.00.37-PM-768x411.png 768w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-28-at-3.00.37-PM-300x161.png 300w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-28-at-3.00.37-PM-1024x549.png 1024w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-28-at-3.00.37-PM-1536x823.png 1536w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-28-at-3.00.37-PM.png 1902w\" alt=\"\"\/>\t<\/a>\t\t\t\t\t<a href=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2025\/10\/onepagecheckout.jpg\" target=\"_self\" class=\"e-image-link-base e-default-a\" data-interaction-id=\"1025f481\"\n\t><img loading=\"lazy\" decoding=\"async\" class=\"e-image-base e-default-img work-thumb\" data-e-type=\"widget\" data-id=\"1025f481\" id=\"457\" src=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2025\/10\/onepagecheckout-768x701.jpg\" width=\"768\" height=\"701\" srcset=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2025\/10\/onepagecheckout-768x701.jpg 768w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2025\/10\/onepagecheckout-300x274.jpg 300w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2025\/10\/onepagecheckout-1024x935.jpg 1024w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2025\/10\/onepagecheckout-1536x1402.jpg 1536w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2025\/10\/onepagecheckout.jpg 1920w\" alt=\"\"\/>\t<\/a>\t\t\t\t\t<a href=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-28-at-3.29.30-PM-scaled.png\" target=\"_self\" class=\"e-image-link-base 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href=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2025\/09\/screencapture-huffy-sledgehammer-2025-09-28-15_29_46-scaled.jpg\" target=\"_self\" class=\"e-image-link-base e-default-a\" data-interaction-id=\"1e5c3b0e\"\n\t><img loading=\"lazy\" decoding=\"async\" class=\"e-image-base e-default-img work-thumb\" data-e-type=\"widget\" data-id=\"1e5c3b0e\" id=\"444\" src=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2025\/09\/screencapture-huffy-sledgehammer-2025-09-28-15_29_46-768x1810.jpg\" width=\"768\" height=\"1810\" srcset=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2025\/09\/screencapture-huffy-sledgehammer-2025-09-28-15_29_46-768x1810.jpg 768w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2025\/09\/screencapture-huffy-sledgehammer-2025-09-28-15_29_46-127x300.jpg 127w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2025\/09\/screencapture-huffy-sledgehammer-2025-09-28-15_29_46-435x1024.jpg 435w, 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srcset=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2025\/09\/screencapture-huffy-bmx-team-2025-09-28-15_59_49-768x1776.jpg 768w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2025\/09\/screencapture-huffy-bmx-team-2025-09-28-15_59_49-130x300.jpg 130w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2025\/09\/screencapture-huffy-bmx-team-2025-09-28-15_59_49-443x1024.jpg 443w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2025\/09\/screencapture-huffy-bmx-team-2025-09-28-15_59_49-664x1536.jpg 664w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2025\/09\/screencapture-huffy-bmx-team-2025-09-28-15_59_49-886x2048.jpg 886w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2025\/09\/screencapture-huffy-bmx-team-2025-09-28-15_59_49-scaled.jpg 1107w\" alt=\"\"\/>\t<\/a>\t\t\t\t\t<a href=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2025\/09\/screencapture-huffy-bmx-team-nic-long-2025-09-28-16_00_12-scaled.jpg\" target=\"_self\" class=\"e-image-link-base e-default-a\" data-interaction-id=\"1dd0503a\"\n\t><img loading=\"lazy\" decoding=\"async\" class=\"e-image-base e-default-img work-thumb\" data-e-type=\"widget\" data-id=\"1dd0503a\" id=\"452\" src=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2025\/09\/screencapture-huffy-bmx-team-nic-long-2025-09-28-16_00_12-768x2889.jpg\" width=\"768\" height=\"2889\" srcset=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2025\/09\/screencapture-huffy-bmx-team-nic-long-2025-09-28-16_00_12-768x2889.jpg 768w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2025\/09\/screencapture-huffy-bmx-team-nic-long-2025-09-28-16_00_12-80x300.jpg 80w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2025\/09\/screencapture-huffy-bmx-team-nic-long-2025-09-28-16_00_12-272x1024.jpg 272w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2025\/09\/screencapture-huffy-bmx-team-nic-long-2025-09-28-16_00_12-408x1536.jpg 408w\" alt=\"\"\/>\t<\/a>\t\t\t\t\t<a href=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/Huffy-80-Retro-Spanish-Email.jpg\" target=\"_self\" class=\"e-image-link-base e-default-a\" data-interaction-id=\"1c68118f\"\n\t><img loading=\"lazy\" decoding=\"async\" class=\"e-image-base e-default-img work-thumb\" data-e-type=\"widget\" data-id=\"1c68118f\" id=\"306\" src=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/Huffy-80-Retro-Spanish-Email-768x1020.jpg\" width=\"768\" height=\"1020\" srcset=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/Huffy-80-Retro-Spanish-Email-768x1020.jpg 768w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/Huffy-80-Retro-Spanish-Email-226x300.jpg 226w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/Huffy-80-Retro-Spanish-Email-771x1024.jpg 771w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/Huffy-80-Retro-Spanish-Email-1156x1536.jpg 1156w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/Huffy-80-Retro-Spanish-Email.jpg 1200w\" alt=\"\"\/>\t<\/a>\t\t\t\t\t<a href=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2026\/07\/Niner-Hompage.jpg\" target=\"_self\" class=\"e-image-link-base e-default-a\" data-interaction-id=\"4dd609f7\"\n\t><img loading=\"lazy\" decoding=\"async\" class=\"e-image-base e-default-img work-thumb\" data-e-type=\"widget\" data-id=\"4dd609f7\" id=\"608\" src=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2026\/07\/Niner-Hompage-768x1258.jpg\" width=\"768\" height=\"1258\" srcset=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2026\/07\/Niner-Hompage-768x1258.jpg 768w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2026\/07\/Niner-Hompage-183x300.jpg 183w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2026\/07\/Niner-Hompage-625x1024.jpg 625w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2026\/07\/Niner-Hompage-938x1536.jpg 938w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2026\/07\/Niner-Hompage.jpg 1221w\" alt=\"\"\/>\t<\/a>\t\t\t\t\t<a href=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2026\/07\/Niner-PDP.jpg\" target=\"_self\" class=\"e-image-link-base e-default-a\" data-interaction-id=\"23ed0348\"\n\t><img loading=\"lazy\" decoding=\"async\" class=\"e-image-base e-default-img work-thumb\" data-e-type=\"widget\" data-id=\"23ed0348\" id=\"609\" src=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2026\/07\/Niner-PDP-768x1258.jpg\" width=\"768\" height=\"1258\" srcset=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2026\/07\/Niner-PDP-768x1258.jpg 768w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2026\/07\/Niner-PDP-183x300.jpg 183w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2026\/07\/Niner-PDP-625x1024.jpg 625w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2026\/07\/Niner-PDP-938x1536.jpg 938w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2026\/07\/Niner-PDP.jpg 1221w\" alt=\"\"\/>\t<\/a>\t\t\t\t\t<a href=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2026\/07\/Niner-PLPge.jpg\" target=\"_self\" class=\"e-image-link-base e-default-a\" data-interaction-id=\"7e0279e6\"\n\t><img loading=\"lazy\" decoding=\"async\" class=\"e-image-base e-default-img work-thumb\" data-e-type=\"widget\" data-id=\"7e0279e6\" id=\"610\" src=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2026\/07\/Niner-PLPge-768x1258.jpg\" width=\"768\" height=\"1258\" srcset=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2026\/07\/Niner-PLPge-768x1258.jpg 768w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2026\/07\/Niner-PLPge-183x300.jpg 183w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2026\/07\/Niner-PLPge-625x1024.jpg 625w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2026\/07\/Niner-PLPge-938x1536.jpg 938w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2026\/07\/Niner-PLPge.jpg 1221w\" alt=\"\"\/>\t<\/a>\t\t\n<\/div>\n\n<\/div>\n<div class=\"elementor-element elementor-element-dbe27a6 e-con e-atomic-element e-flexbox-base e-default-div l-row e-dbe27a6-ba72 \" data-id=\"dbe27a6\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"dbe27a6\" data-e-type=\"e-flexbox\" data-id=\"dbe27a6\">\n    <div class=\"elementor-element elementor-element-63034eb e-con e-atomic-element e-flexbox-base e-default-div l-stack e-63034eb-8c0a \" data-id=\"63034eb\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"63034eb\" data-e-type=\"e-flexbox\" data-id=\"63034eb\">\n    <div class=\"elementor-element elementor-element-8de66b2 e-con e-atomic-element e-flexbox-base e-default-div l-stack e-8de66b2-e212 \" data-id=\"8de66b2\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"8de66b2\" data-e-type=\"e-flexbox\" data-id=\"8de66b2\">\n    \t\t\t<p class=\"t-eyebrow e-paragraph-base e-default-p\" data-interaction-id=\"6aca6af1\" data-e-type=\"widget\" data-id=\"6aca6af1\">09.2019 \u2013 09.2021<\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"20c0a88f\" class=\"t-h3 e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"20c0a88f\">Director of eCommerce &amp; Marketing<\/h3>\n\t\t\t\t\t<p class=\"t-meta e-paragraph-base e-default-p\" data-interaction-id=\"7d9ef1cc\" data-e-type=\"widget\" data-id=\"7d9ef1cc\">Seves Glass Block Inc., Cleveland, OH<\/p>\n\t\t\n<\/div>\n\t\t\t<p class=\"t-body e-paragraph-base e-default-p\" data-interaction-id=\"140a98a8\" data-e-type=\"widget\" data-id=\"140a98a8\">Owned digital commerce strategy and platform delivery for a global glass block manufacturer, promoting glass block to the design industry, commercial builders, and residential DIY markets. Launched a DTC-facing eCommerce platform and owned digital customer experience, content strategy, and conversion performance across the US, Canada, and Mexico.<\/p>\n\t\t\t\t\t<span class=\"t-body e-3c8c5796-1eed e-paragraph-base e-default-span\" data-interaction-id=\"4a9d4212\" data-e-type=\"widget\" data-id=\"4a9d4212\"><ul><li>Led the <strong>Drupal eCommerce platform build and launch<\/strong>: wrote UX requirements and content architecture, and directed the agency partner through design, development, QA, and go-live.<\/li><li>Built the <strong>digital merchandising and product content strategy<\/strong>: category architecture, product data standards, and content frameworks that improved product discoverability.<\/li><li>Designed a new <strong>print catalog and product imagery<\/strong> to launch the eCommerce site with a new design language and content structure.<\/li><li>Integrated <strong>HubSpot CRM, MailChimp, and marketing automation<\/strong>: customer journey workflows, lifecycle email programs, and segmentation that improved lead conversion and retention.<\/li><li>Oversaw <strong>SEO and digital marketing<\/strong>: content creation, keyword research and placement, social media, and website optimization.<\/li><li>Designed custom <strong>Flex Ads campaigns<\/strong> with a <strong>0.57% click-through rate<\/strong>, more than double the network benchmark.<\/li><li>Planned and scheduled <strong>social media, blog, and email campaigns<\/strong> across all key digital channels.<\/li><li>Contracted and budgeted photography, and <strong>directed and shot product photography<\/strong> for web, print, and magazine ads.<\/li><li>Managed all <strong>website analytics and reporting<\/strong>.<\/li><li>Managed <strong>agency and technology partners<\/strong>: requirements, issue resolution, SLA governance, and delivery accountability.<\/li><\/ul><\/span>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-5068dd47 e-con e-atomic-element e-flexbox-base e-default-div l-grid-4 e-5068dd47-3778 \" data-id=\"5068dd47\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"5068dd47\" data-e-type=\"e-flexbox\" data-id=\"5068dd47\">\n    \t\t\t<a href=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/SGB-041-North-American-DesignGuide-2020_1440_update-1.jpg\" target=\"_self\" class=\"e-image-link-base e-default-a\" data-interaction-id=\"4bfd68fc\"\n\t><img loading=\"lazy\" decoding=\"async\" class=\"e-image-base e-default-img work-thumb\" data-e-type=\"widget\" data-id=\"4bfd68fc\" id=\"148\" src=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/SGB-041-North-American-DesignGuide-2020_1440_update-1-768x994.jpg\" width=\"768\" height=\"994\" srcset=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/SGB-041-North-American-DesignGuide-2020_1440_update-1-768x994.jpg 768w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/SGB-041-North-American-DesignGuide-2020_1440_update-1-232x300.jpg 232w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/SGB-041-North-American-DesignGuide-2020_1440_update-1.jpg 773w\" alt=\"\"\/>\t<\/a>\t\t\t\t\t<a href=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/SGB-041-North-American-DesignGuide-2020_1440_update-2.jpg\" target=\"_self\" class=\"e-image-link-base e-default-a\" data-interaction-id=\"190bc7a7\"\n\t><img loading=\"lazy\" decoding=\"async\" class=\"e-image-base e-default-img work-thumb\" data-e-type=\"widget\" data-id=\"190bc7a7\" id=\"149\" src=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/SGB-041-North-American-DesignGuide-2020_1440_update-2-768x485.jpg\" width=\"768\" height=\"485\" srcset=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/SGB-041-North-American-DesignGuide-2020_1440_update-2-768x485.jpg 768w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/SGB-041-North-American-DesignGuide-2020_1440_update-2-300x190.jpg 300w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/SGB-041-North-American-DesignGuide-2020_1440_update-2-1024x647.jpg 1024w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/SGB-041-North-American-DesignGuide-2020_1440_update-2-1536x971.jpg 1536w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/SGB-041-North-American-DesignGuide-2020_1440_update-2.jpg 1582w\" alt=\"\"\/>\t<\/a>\t\t\t\t\t<a href=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/SGB-041-North-American-DesignGuide-2020_1440_update-6.jpg\" target=\"_self\" class=\"e-image-link-base e-default-a\" data-interaction-id=\"adb225\"\n\t><img loading=\"lazy\" decoding=\"async\" class=\"e-image-base e-default-img work-thumb\" data-e-type=\"widget\" data-id=\"adb225\" id=\"150\" src=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/SGB-041-North-American-DesignGuide-2020_1440_update-6-768x485.jpg\" width=\"768\" height=\"485\" srcset=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/SGB-041-North-American-DesignGuide-2020_1440_update-6-768x485.jpg 768w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/SGB-041-North-American-DesignGuide-2020_1440_update-6-300x190.jpg 300w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/SGB-041-North-American-DesignGuide-2020_1440_update-6-1024x647.jpg 1024w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/SGB-041-North-American-DesignGuide-2020_1440_update-6-1536x971.jpg 1536w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/SGB-041-North-American-DesignGuide-2020_1440_update-6.jpg 1582w\" alt=\"\"\/>\t<\/a>\t\t\t\t\t<a href=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/SGB-041-North-American-DesignGuide-2020_1440_update-7.jpg\" target=\"_self\" class=\"e-image-link-base e-default-a\" data-interaction-id=\"7cff5c8f\"\n\t><img loading=\"lazy\" decoding=\"async\" class=\"e-image-base e-default-img work-thumb\" data-e-type=\"widget\" data-id=\"7cff5c8f\" id=\"151\" src=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/SGB-041-North-American-DesignGuide-2020_1440_update-7-768x485.jpg\" width=\"768\" height=\"485\" srcset=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/SGB-041-North-American-DesignGuide-2020_1440_update-7-768x485.jpg 768w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/SGB-041-North-American-DesignGuide-2020_1440_update-7-300x190.jpg 300w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/SGB-041-North-American-DesignGuide-2020_1440_update-7-1024x647.jpg 1024w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/SGB-041-North-American-DesignGuide-2020_1440_update-7-1536x971.jpg 1536w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/SGB-041-North-American-DesignGuide-2020_1440_update-7.jpg 1582w\" alt=\"\"\/>\t<\/a>\t\t\t\t\t<a href=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/SGB-041-North-American-DesignGuide-2020_1440_update-27.jpg\" target=\"_self\" class=\"e-image-link-base e-default-a\" data-interaction-id=\"3bd82409\"\n\t><img loading=\"lazy\" decoding=\"async\" class=\"e-image-base e-default-img work-thumb\" data-e-type=\"widget\" data-id=\"3bd82409\" id=\"152\" src=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/SGB-041-North-American-DesignGuide-2020_1440_update-27-768x485.jpg\" width=\"768\" height=\"485\" srcset=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/SGB-041-North-American-DesignGuide-2020_1440_update-27-768x485.jpg 768w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/SGB-041-North-American-DesignGuide-2020_1440_update-27-300x190.jpg 300w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/SGB-041-North-American-DesignGuide-2020_1440_update-27-1024x647.jpg 1024w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/SGB-041-North-American-DesignGuide-2020_1440_update-27-1536x971.jpg 1536w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/SGB-041-North-American-DesignGuide-2020_1440_update-27.jpg 1582w\" alt=\"\"\/>\t<\/a>\t\t\t\t\t<a href=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/Seves-interior-v2-6.jpg\" target=\"_self\" class=\"e-image-link-base e-default-a\" data-interaction-id=\"3d5f1368\"\n\t><img loading=\"lazy\" decoding=\"async\" class=\"e-image-base e-default-img work-thumb\" data-e-type=\"widget\" data-id=\"3d5f1368\" id=\"153\" src=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/Seves-interior-v2-6-768x1495.jpg\" width=\"768\" height=\"1495\" srcset=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/Seves-interior-v2-6-768x1495.jpg 768w, 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https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/Seves-interior-v2-3-142x300.jpg 142w\" alt=\"\"\/>\t<\/a>\t\t\t\t\t<a href=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/Seves-design-v5-1.jpg\" target=\"_self\" class=\"e-image-link-base e-default-a\" data-interaction-id=\"ec1f437\"\n\t><img loading=\"lazy\" decoding=\"async\" class=\"e-image-base e-default-img work-thumb\" data-e-type=\"widget\" data-id=\"ec1f437\" id=\"155\" src=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/Seves-design-v5-1-768x1014.jpg\" width=\"768\" height=\"1014\" srcset=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/Seves-design-v5-1-768x1014.jpg 768w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/Seves-design-v5-1-227x300.jpg 227w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/Seves-design-v5-1-776x1024.jpg 776w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/Seves-design-v5-1.jpg 1000w\" 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href=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/architectural-records-1-3-print-ad2.jpg\" target=\"_self\" class=\"e-image-link-base e-default-a\" data-interaction-id=\"2e2c6fc0\"\n\t><img loading=\"lazy\" decoding=\"async\" class=\"e-image-base e-default-img work-thumb\" data-e-type=\"widget\" data-id=\"2e2c6fc0\" id=\"163\" src=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/architectural-records-1-3-print-ad2-768x719.jpg\" width=\"768\" height=\"719\" srcset=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/architectural-records-1-3-print-ad2-768x719.jpg 768w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/architectural-records-1-3-print-ad2-300x281.jpg 300w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/architectural-records-1-3-print-ad2.jpg 1000w\" alt=\"\"\/>\t<\/a>\t\t\t\t\t<a href=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/architectural-records-1-3-print-ad.jpg\" target=\"_self\" 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data-e-type=\"widget\" data-id=\"2aca6195\" id=\"164\" src=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/PrintAd1-768x458.jpg\" width=\"768\" height=\"458\" srcset=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/PrintAd1-768x458.jpg 768w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/PrintAd1-300x179.jpg 300w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/PrintAd1-1024x610.jpg 1024w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/PrintAd1-1536x915.jpg 1536w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/PrintAd1.jpg 1678w\" alt=\"\"\/>\t<\/a>\t\t\t\t\t<a href=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/PrintAd3.jpg\" target=\"_self\" class=\"e-image-link-base e-default-a\" data-interaction-id=\"742b80e2\"\n\t><img loading=\"lazy\" decoding=\"async\" class=\"e-image-base e-default-img work-thumb\" data-e-type=\"widget\" data-id=\"742b80e2\" id=\"165\" 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https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/Seves-682-Edit-300x185.jpg 300w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/Seves-682-Edit-1024x630.jpg 1024w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/Seves-682-Edit.jpg 1440w\" alt=\"\"\/>\t<\/a>\t\t\t\t\t<a href=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/Seves-638-Edit.jpg\" target=\"_self\" class=\"e-image-link-base e-default-a\" data-interaction-id=\"1271be82\"\n\t><img loading=\"lazy\" decoding=\"async\" class=\"e-image-base e-default-img work-thumb\" data-e-type=\"widget\" data-id=\"1271be82\" id=\"157\" src=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/Seves-638-Edit-768x689.jpg\" width=\"768\" height=\"689\" srcset=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/Seves-638-Edit-768x689.jpg 768w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/Seves-638-Edit-300x269.jpg 300w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/Seves-638-Edit-1024x918.jpg 1024w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/Seves-638-Edit.jpg 1440w\" alt=\"\"\/>\t<\/a>\t\t\t\t\t<a href=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/Seves-627-Edit.jpg\" target=\"_self\" class=\"e-image-link-base e-default-a\" data-interaction-id=\"7d48390\"\n\t><img loading=\"lazy\" decoding=\"async\" class=\"e-image-base e-default-img work-thumb\" data-e-type=\"widget\" data-id=\"7d48390\" id=\"158\" src=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/Seves-627-Edit-768x392.jpg\" width=\"768\" height=\"392\" srcset=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/Seves-627-Edit-768x392.jpg 768w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/Seves-627-Edit-300x153.jpg 300w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/Seves-627-Edit-1024x523.jpg 1024w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/Seves-627-Edit.jpg 1440w\" alt=\"\"\/>\t<\/a>\t\t\t\t\t<a href=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/Seves-109-Edit.jpg\" target=\"_self\" class=\"e-image-link-base e-default-a\" data-interaction-id=\"7b615919\"\n\t><img loading=\"lazy\" decoding=\"async\" class=\"e-image-base e-default-img work-thumb\" data-e-type=\"widget\" data-id=\"7b615919\" id=\"159\" src=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/Seves-109-Edit-768x768.jpg\" width=\"768\" height=\"768\" srcset=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/Seves-109-Edit-768x768.jpg 768w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/Seves-109-Edit-300x300.jpg 300w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/Seves-109-Edit-1024x1024.jpg 1024w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/Seves-109-Edit-150x150.jpg 150w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/Seves-109-Edit.jpg 1440w\" alt=\"\"\/>\t<\/a>\t\t\t\t\t<a href=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/18x36-Black-Red-MyMiniglass-2-Edit.jpg\" target=\"_self\" class=\"e-image-link-base e-default-a\" data-interaction-id=\"71a9263a\"\n\t><img loading=\"lazy\" decoding=\"async\" class=\"e-image-base e-default-img work-thumb\" data-e-type=\"widget\" data-id=\"71a9263a\" id=\"161\" src=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/18x36-Black-Red-MyMiniglass-2-Edit-768x521.jpg\" width=\"768\" height=\"521\" srcset=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/18x36-Black-Red-MyMiniglass-2-Edit-768x521.jpg 768w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/18x36-Black-Red-MyMiniglass-2-Edit-300x204.jpg 300w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/18x36-Black-Red-MyMiniglass-2-Edit.jpg 1000w\" alt=\"\"\/>\t<\/a>\t\t\t\t\t<a href=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/LW1_0280.jpg\" target=\"_self\" class=\"e-image-link-base e-default-a\" data-interaction-id=\"f6fbba7\"\n\t><img loading=\"lazy\" decoding=\"async\" class=\"e-image-base e-default-img work-thumb\" data-e-type=\"widget\" data-id=\"f6fbba7\" id=\"166\" src=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/LW1_0280-768x512.jpg\" width=\"768\" height=\"512\" srcset=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/LW1_0280-768x512.jpg 768w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/LW1_0280-300x200.jpg 300w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/LW1_0280-1024x683.jpg 1024w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/LW1_0280.jpg 1500w\" alt=\"\"\/>\t<\/a>\t\t\t\t\t<a href=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/LW1_0419.jpg\" target=\"_self\" class=\"e-image-link-base e-default-a\" data-interaction-id=\"23d5a534\"\n\t><img loading=\"lazy\" decoding=\"async\" class=\"e-image-base e-default-img work-thumb\" data-e-type=\"widget\" data-id=\"23d5a534\" id=\"167\" src=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/LW1_0419-768x324.jpg\" width=\"768\" height=\"324\" srcset=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/LW1_0419-768x324.jpg 768w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/LW1_0419-300x127.jpg 300w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/LW1_0419.jpg 1000w\" alt=\"\"\/>\t<\/a>\t\t\n<\/div>\n\n<\/div>\n<div class=\"elementor-element elementor-element-eda77ab e-con e-atomic-element e-flexbox-base e-default-div l-row e-eda77ab-9b5e \" data-id=\"eda77ab\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"eda77ab\" data-e-type=\"e-flexbox\" data-id=\"eda77ab\">\n    <div class=\"elementor-element elementor-element-c5f0b51 e-con e-atomic-element e-flexbox-base e-default-div l-stack e-c5f0b51-2b04 \" data-id=\"c5f0b51\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"c5f0b51\" data-e-type=\"e-flexbox\" data-id=\"c5f0b51\">\n    <div class=\"elementor-element elementor-element-60cba257 e-con e-atomic-element e-flexbox-base e-default-div l-stack e-60cba257-3752 \" data-id=\"60cba257\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"60cba257\" data-e-type=\"e-flexbox\" data-id=\"60cba257\">\n    \t\t\t<p class=\"t-eyebrow e-paragraph-base e-default-p\" data-interaction-id=\"52c5850d\" data-e-type=\"widget\" data-id=\"52c5850d\">11.2011 \u2013 08.2018<\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"b344b3c\" class=\"t-h3 e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"b344b3c\">eCommerce &amp; Digital Creative Manager<\/h3>\n\t\t\t\t\t<p class=\"t-meta e-paragraph-base e-default-p\" data-interaction-id=\"714a9051\" data-e-type=\"widget\" data-id=\"714a9051\">HSN | QVC | Improvements Catalog, Maple Heights, OH<\/p>\n\t\t\n<\/div>\n\t\t\t<p class=\"t-body e-paragraph-base e-default-p\" data-interaction-id=\"56ffc971\" data-e-type=\"widget\" data-id=\"56ffc971\">Managed DTC site experience, digital merchandising, and conversion optimization for a large multi-channel home decor and home improvement brand in the QVC\/Cornerstone family. Ran website operations, monitoring, user support, and SEO, and directed in-house video production, working across Marketing, Technology, Operations, and Customer Service.<\/p>\n\t\t\t\t\t<span class=\"t-body e-7adc16e-e536 e-paragraph-base e-default-span\" data-interaction-id=\"336c61dc\" data-e-type=\"widget\" data-id=\"336c61dc\"><ul><li>Built and led a structured <strong>A\/B and multivariate testing program in Monetate<\/strong>: test roadmaps, hypotheses, success criteria, and targeting by user demographic, then scaling the winning experiences.<\/li><li>Led the <strong>mobile commerce storefront redesign<\/strong> for smartphones and tablets on Mobify and Bootstrap, setting UX and merchandising direction and improving mobile experience and conversion.<\/li><li>Built and led a team of 5 producing <strong>450+ product videos<\/strong> in-house, cutting production costs and increasing <strong>product page conversion by 25%<\/strong>.<\/li><li>Integrated <strong>Google Analytics into IBM WebSphere<\/strong> and automated custom reports and dashboards for easier campaign tracking.<\/li><li>Set tracking goals in <strong>Signals<\/strong> and led the migration to <strong>Google Tag Manager<\/strong>.<\/li><li>Migrated the company's legacy blog to <strong>WordPress<\/strong>, making it easy for the creative and marketing teams to manage.<\/li><li>Ran the day-to-day <strong>customer service partnership<\/strong>, briefing teams ahead of launches, promotions, pricing changes, and other customer-facing updates.<\/li><\/ul><\/span>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-118d4822 e-con e-atomic-element e-flexbox-base e-default-div l-grid-4 e-118d4822-78b2 \" data-id=\"118d4822\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"118d4822\" data-e-type=\"e-flexbox\" data-id=\"118d4822\">\n    \t\t\t<a href=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/improvements-catalog-category.jpg\" target=\"_self\" class=\"e-image-link-base e-default-a\" data-interaction-id=\"5c2fe89f\"\n\t><img loading=\"lazy\" decoding=\"async\" class=\"e-image-base e-default-img work-thumb\" data-e-type=\"widget\" data-id=\"5c2fe89f\" id=\"181\" src=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/improvements-catalog-category-768x365.jpg\" width=\"768\" height=\"365\" srcset=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/improvements-catalog-category-768x365.jpg 768w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/improvements-catalog-category-300x142.jpg 300w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/improvements-catalog-category-1024x486.jpg 1024w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/improvements-catalog-category-1536x729.jpg 1536w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/improvements-catalog-category.jpg 1580w\" alt=\"\"\/>\t<\/a>\t\t\t\t\t<a href=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/improvements-catalog-1024x486-1.jpg\" target=\"_self\" class=\"e-image-link-base e-default-a\" data-interaction-id=\"54539a93\"\n\t><img loading=\"lazy\" decoding=\"async\" class=\"e-image-base e-default-img work-thumb\" data-e-type=\"widget\" data-id=\"54539a93\" id=\"180\" src=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/improvements-catalog-1024x486-1-768x365.jpg\" width=\"768\" height=\"365\" srcset=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/improvements-catalog-1024x486-1-768x365.jpg 768w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/improvements-catalog-1024x486-1-300x142.jpg 300w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/improvements-catalog-1024x486-1.jpg 1024w\" alt=\"\"\/>\t<\/a>\t\t\t\t\t<a href=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/impblog.jpg\" target=\"_self\" class=\"e-image-link-base e-default-a\" data-interaction-id=\"4ed6b822\"\n\t><img loading=\"lazy\" decoding=\"async\" class=\"e-image-base e-default-img work-thumb\" data-e-type=\"widget\" data-id=\"4ed6b822\" id=\"179\" src=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/impblog-768x738.jpg\" width=\"768\" height=\"738\" srcset=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/impblog-768x738.jpg 768w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/impblog-300x288.jpg 300w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/impblog-1024x985.jpg 1024w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/impblog-1536x1477.jpg 1536w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/impblog-2048x1969.jpg 2048w\" alt=\"\"\/>\t<\/a>\t\t\t\t\t<a href=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/design-layout-online-catalog-dining-outdoor.jpg\" target=\"_self\" class=\"e-image-link-base e-default-a\" data-interaction-id=\"460b74da\"\n\t><img loading=\"lazy\" decoding=\"async\" class=\"e-image-base e-default-img work-thumb\" data-e-type=\"widget\" data-id=\"460b74da\" id=\"176\" src=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/design-layout-online-catalog-dining-outdoor-768x439.jpg\" width=\"768\" height=\"439\" srcset=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/design-layout-online-catalog-dining-outdoor-768x439.jpg 768w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/design-layout-online-catalog-dining-outdoor-300x171.jpg 300w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/design-layout-online-catalog-dining-outdoor-1024x585.jpg 1024w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/design-layout-online-catalog-dining-outdoor.jpg 1400w\" alt=\"\"\/>\t<\/a>\t\t\t\t\t<a href=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/design-layout-online-catalog-lighting-outdoor.jpg\" target=\"_self\" class=\"e-image-link-base e-default-a\" data-interaction-id=\"2e417c69\"\n\t><img loading=\"lazy\" decoding=\"async\" class=\"e-image-base e-default-img work-thumb\" data-e-type=\"widget\" data-id=\"2e417c69\" id=\"177\" src=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/design-layout-online-catalog-lighting-outdoor-768x439.jpg\" width=\"768\" height=\"439\" srcset=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/design-layout-online-catalog-lighting-outdoor-768x439.jpg 768w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/design-layout-online-catalog-lighting-outdoor-300x171.jpg 300w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/design-layout-online-catalog-lighting-outdoor-1024x585.jpg 1024w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/design-layout-online-catalog-lighting-outdoor.jpg 1400w\" alt=\"\"\/>\t<\/a>\t\t\t\t\t<a href=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/design-layout-online-catalog-patio-outdoor-living-overheadjpg.jpg\" target=\"_self\" class=\"e-image-link-base e-default-a\" data-interaction-id=\"507f7406\"\n\t><img loading=\"lazy\" decoding=\"async\" class=\"e-image-base e-default-img work-thumb\" data-e-type=\"widget\" data-id=\"507f7406\" id=\"178\" src=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/design-layout-online-catalog-patio-outdoor-living-overheadjpg-768x439.jpg\" width=\"768\" height=\"439\" srcset=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/design-layout-online-catalog-patio-outdoor-living-overheadjpg-768x439.jpg 768w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/design-layout-online-catalog-patio-outdoor-living-overheadjpg-300x171.jpg 300w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/design-layout-online-catalog-patio-outdoor-living-overheadjpg-1024x585.jpg 1024w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/design-layout-online-catalog-patio-outdoor-living-overheadjpg.jpg 1400w\" alt=\"\"\/>\t<\/a>\t\t\t\t\t<a href=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/cabbage_vase.gif\" target=\"_self\" class=\"e-image-link-base e-default-a\" data-interaction-id=\"49021fe4\"\n\t><img loading=\"lazy\" decoding=\"async\" class=\"e-image-base e-default-img work-thumb\" data-e-type=\"widget\" data-id=\"49021fe4\" id=\"171\" src=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/cabbage_vase-768x453.gif\" width=\"768\" height=\"453\" srcset=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/cabbage_vase-768x453.gif 768w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/cabbage_vase-300x177.gif 300w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/cabbage_vase-1024x604.gif 1024w\" alt=\"\"\/>\t<\/a>\t\t\t\t\t<a href=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/candle-moss.gif\" target=\"_self\" class=\"e-image-link-base e-default-a\" data-interaction-id=\"231c989\"\n\t><img loading=\"lazy\" decoding=\"async\" class=\"e-image-base e-default-img work-thumb\" data-e-type=\"widget\" data-id=\"231c989\" id=\"172\" src=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/candle-moss-768x367.gif\" width=\"768\" height=\"367\" srcset=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/candle-moss-768x367.gif 768w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/candle-moss-300x143.gif 300w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/candle-moss-1024x489.gif 1024w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/candle-moss-1536x733.gif 1536w\" alt=\"\"\/>\t<\/a>\t\t\t\t\t<a href=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/pumpkin_loop_520-1.gif\" target=\"_self\" class=\"e-image-link-base e-default-a\" data-interaction-id=\"82f409\"\n\t><img loading=\"lazy\" decoding=\"async\" class=\"e-image-base e-default-img work-thumb\" data-e-type=\"widget\" data-id=\"82f409\" id=\"173\" src=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/pumpkin_loop_520-1-768x465.gif\" width=\"768\" height=\"465\" srcset=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/pumpkin_loop_520-1-768x465.gif 768w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/pumpkin_loop_520-1-300x182.gif 300w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/pumpkin_loop_520-1-1024x621.gif 1024w\" alt=\"\"\/>\t<\/a>\t\t\t\t\t<a href=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/pumpkin_topiary.gif\" target=\"_self\" class=\"e-image-link-base e-default-a\" data-interaction-id=\"3289baf1\"\n\t><img loading=\"lazy\" decoding=\"async\" class=\"e-image-base e-default-img work-thumb\" data-e-type=\"widget\" data-id=\"3289baf1\" id=\"174\" src=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/pumpkin_topiary-768x609.gif\" width=\"768\" height=\"609\" srcset=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/pumpkin_topiary-768x609.gif 768w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/pumpkin_topiary-300x238.gif 300w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/pumpkin_topiary-1024x812.gif 1024w\" alt=\"\"\/>\t<\/a>\t\t\n<\/div>\n\n<\/div>\n<div class=\"elementor-element elementor-element-508fcf51 e-con e-atomic-element e-flexbox-base e-default-div l-row e-508fcf51-2088 \" data-id=\"508fcf51\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"508fcf51\" data-e-type=\"e-flexbox\" data-id=\"508fcf51\">\n    <div class=\"elementor-element elementor-element-fabe722 e-con e-atomic-element e-flexbox-base e-default-div l-stack e-fabe722-04de \" data-id=\"fabe722\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"fabe722\" data-e-type=\"e-flexbox\" data-id=\"fabe722\">\n    <div class=\"elementor-element elementor-element-22c4382a e-con e-atomic-element e-flexbox-base e-default-div l-stack e-22c4382a-185f \" data-id=\"22c4382a\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"22c4382a\" data-e-type=\"e-flexbox\" data-id=\"22c4382a\">\n    \t\t\t<p class=\"t-eyebrow e-paragraph-base e-default-p\" data-interaction-id=\"2998054a\" data-e-type=\"widget\" data-id=\"2998054a\">05.2007 \u2013 11.2011<\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"5f3fb198\" class=\"t-h3 e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"5f3fb198\">eCommerce Manager<\/h3>\n\t\t\t\t\t<p class=\"t-meta e-paragraph-base e-default-p\" data-interaction-id=\"68772f13\" data-e-type=\"widget\" data-id=\"68772f13\">Suarez Inc., North Canton, OH<\/p>\n\t\t\n<\/div>\n\t\t\t<p class=\"t-body e-paragraph-base e-default-p\" data-interaction-id=\"5642206\" data-e-type=\"widget\" data-id=\"5642206\">Directed DTC eCommerce operations, development, design, and digital marketing for a $250M business, running 12 Magento Enterprise eCommerce storefronts and 50 WordPress content sites with full accountability for platform performance, merchandising, and revenue.<\/p>\n\t\t\t\t\t<span class=\"t-body e-1d7fd401-ff2b e-paragraph-base e-default-span\" data-interaction-id=\"72aadc86\" data-e-type=\"widget\" data-id=\"72aadc86\"><ul><li>Grew annual <strong>online revenue by 30%<\/strong> and <strong>organic revenue by 100%<\/strong> through email marketing, SEO, Google AdWords, digital merchandising, and content strategy.<\/li><li>Managed <strong>12 eCommerce storefronts<\/strong> at once: product setup, merchandising, category structure, product data integrity, and conversion performance.<\/li><li>Moved every storefront onto a <strong>multi-site eCommerce platform<\/strong>, cutting operational costs and update times and streamlining development.<\/li><li>Ran <strong>SEO audits<\/strong>, wrote project requirements and tasks, oversaw designs, and tracked progress on new website projects.<\/li><li>Built <strong>analytics and KPI reporting<\/strong> from the ground up: integrated Google Analytics into the eCommerce platform, built reports and dashboards, and wrote guidelines for marketing teams.<\/li><\/ul><\/span>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-35c0701b e-con e-atomic-element e-flexbox-base e-default-div l-grid-4 e-35c0701b-c153 \" data-id=\"35c0701b\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"35c0701b\" data-e-type=\"e-flexbox\" data-id=\"35c0701b\">\n    \t\t\t<a href=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/hof-player.jpg\" target=\"_self\" class=\"e-image-link-base e-default-a\" data-interaction-id=\"3998fdf9\"\n\t><img loading=\"lazy\" decoding=\"async\" class=\"e-image-base e-default-img work-thumb\" data-e-type=\"widget\" data-id=\"3998fdf9\" id=\"190\" src=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/hof-player-768x493.jpg\" width=\"768\" height=\"493\" srcset=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/hof-player-768x493.jpg 768w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/hof-player-300x192.jpg 300w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/hof-player-1024x657.jpg 1024w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/hof-player.jpg 1169w\" alt=\"\"\/>\t<\/a>\t\t\t\t\t<a href=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/edenpure.jpg\" target=\"_self\" class=\"e-image-link-base e-default-a\" data-interaction-id=\"2ff94979\"\n\t><img loading=\"lazy\" decoding=\"async\" class=\"e-image-base e-default-img work-thumb\" data-e-type=\"widget\" data-id=\"2ff94979\" id=\"188\" src=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/edenpure-768x493.jpg\" width=\"768\" height=\"493\" srcset=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/edenpure-768x493.jpg 768w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/edenpure-300x192.jpg 300w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/edenpure-1024x657.jpg 1024w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/edenpure.jpg 1169w\" alt=\"\"\/>\t<\/a>\t\t\t\t\t<a href=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/uscomm_email_big.jpg\" target=\"_self\" class=\"e-image-link-base e-default-a\" data-interaction-id=\"7a3a9721\"\n\t><img loading=\"lazy\" decoding=\"async\" class=\"e-image-base e-default-img work-thumb\" data-e-type=\"widget\" data-id=\"7a3a9721\" id=\"205\" src=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/uscomm_email_big.jpg\" width=\"600\" height=\"827\" srcset=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/uscomm_email_big.jpg 600w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/uscomm_email_big-218x300.jpg 218w\" alt=\"\"\/>\t<\/a>\t\t\t\t\t<a href=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/dura-ladder.jpg\" target=\"_self\" class=\"e-image-link-base e-default-a\" data-interaction-id=\"19df61ff\"\n\t><img loading=\"lazy\" decoding=\"async\" class=\"e-image-base e-default-img work-thumb\" data-e-type=\"widget\" data-id=\"19df61ff\" id=\"187\" src=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/dura-ladder-768x493.jpg\" width=\"768\" height=\"493\" srcset=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/dura-ladder-768x493.jpg 768w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/dura-ladder-300x192.jpg 300w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/dura-ladder-1024x657.jpg 1024w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/dura-ladder.jpg 1169w\" alt=\"\"\/>\t<\/a>\t\t\t\t\t<a href=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/gtech-mower.jpg\" target=\"_self\" class=\"e-image-link-base e-default-a\" data-interaction-id=\"332ee551\"\n\t><img loading=\"lazy\" decoding=\"async\" class=\"e-image-base e-default-img work-thumb\" data-e-type=\"widget\" data-id=\"332ee551\" id=\"189\" src=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/gtech-mower-768x493.jpg\" width=\"768\" height=\"493\" srcset=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/gtech-mower-768x493.jpg 768w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/gtech-mower-300x192.jpg 300w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/gtech-mower-1024x657.jpg 1024w, https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/gtech-mower.jpg 1169w\" alt=\"\"\/>\t<\/a>\t\t\t\t\t<a href=\"https:\/\/www.iamlukasz.com\/wp-content\/uploads\/2022\/07\/Am_Eagle_email_template.jpg\" target=\"_self\" class=\"e-image-link-base e-default-a\" 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data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"ed31080\" data-e-type=\"e-flexbox\" data-id=\"ed31080\">\n    <div class=\"elementor-element elementor-element-e977d4e e-con e-atomic-element e-flexbox-base e-default-div l-stack e-e977d4e-4774 \" data-id=\"e977d4e\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"e977d4e\" data-e-type=\"e-flexbox\" data-id=\"e977d4e\">\n    \t\t\t<p class=\"t-eyebrow e-paragraph-base e-default-p\" data-interaction-id=\"c430a8b\" data-e-type=\"widget\" data-id=\"c430a8b\">Education<\/p>\n\t\t\t\t\t<h2 data-interaction-id=\"21c6df5\" class=\"t-h2 e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"21c6df5\">Education &amp; certifications<\/h2>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-f832f39 e-con e-atomic-element e-div-block-base e-default-div e-f832f39-fd8d \" data-id=\"f832f39\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"f832f39\" data-e-type=\"e-div-block\" data-id=\"f832f39\">\n    <div class=\"elementor-element elementor-element-1756480 e-con e-atomic-element e-flexbox-base e-default-div card e-1756480-2bcf \" data-id=\"1756480\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"1756480\" data-e-type=\"e-flexbox\" data-id=\"1756480\">\n    \t\t\t<p class=\"t-eyebrow e-paragraph-base e-default-p\" data-interaction-id=\"2806979\" data-e-type=\"widget\" data-id=\"2806979\">Certification<\/p>\n\t\t\t\t\t<p class=\"t-body e-30d0f54-d172 e-paragraph-base e-default-p\" data-interaction-id=\"30d0f54\" data-e-type=\"widget\" data-id=\"30d0f54\"><strong>Baymard UX Practitioner Certification<\/strong><\/p>\n\t\t\t\t\t<p class=\"t-meta e-2f71c4d-a88f e-paragraph-base e-default-p\" data-interaction-id=\"2f71c4d\" data-e-type=\"widget\" data-id=\"2f71c4d\">Baymard Institute<br>2025<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-569e886 e-con e-atomic-element e-flexbox-base e-default-div card e-569e886-c9d3 \" data-id=\"569e886\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"569e886\" data-e-type=\"e-flexbox\" data-id=\"569e886\">\n    \t\t\t<p class=\"t-eyebrow e-paragraph-base e-default-p\" data-interaction-id=\"0d434bd\" data-e-type=\"widget\" data-id=\"0d434bd\">Bachelor\u2019s degree<\/p>\n\t\t\t\t\t<p class=\"t-body e-2850d4d-e1b5 e-paragraph-base e-default-p\" data-interaction-id=\"2850d4d\" data-e-type=\"widget\" data-id=\"2850d4d\"><strong>Bachelor of eCommerce Management, Minor in Information Systems Management<\/strong><\/p>\n\t\t\t\t\t<p class=\"t-meta e-57f76c9-1d75 e-paragraph-base e-default-p\" data-interaction-id=\"57f76c9\" data-e-type=\"widget\" data-id=\"57f76c9\">The University of Akron<br>Akron, OH<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-898db46 e-con e-atomic-element e-flexbox-base e-default-div card e-898db46-5a4c \" data-id=\"898db46\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"898db46\" data-e-type=\"e-flexbox\" data-id=\"898db46\">\n    \t\t\t<p class=\"t-eyebrow e-paragraph-base e-default-p\" data-interaction-id=\"25ba0d3\" data-e-type=\"widget\" data-id=\"25ba0d3\">Associate degree<\/p>\n\t\t\t\t\t<p class=\"t-body e-ce46132-6b70 e-paragraph-base e-default-p\" data-interaction-id=\"ce46132\" data-e-type=\"widget\" data-id=\"ce46132\"><strong>Associate of Applied Business in Visual Communication and Interactive Multimedia<\/strong><\/p>\n\t\t\t\t\t<p class=\"t-meta e-43f4a3b-a74e e-paragraph-base e-default-p\" data-interaction-id=\"43f4a3b\" data-e-type=\"widget\" data-id=\"43f4a3b\">Cuyahoga Community College<br>Cleveland, OH<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-53503ab e-con e-atomic-element e-flexbox-base e-default-div card e-53503ab-59b6 \" data-id=\"53503ab\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"53503ab\" data-e-type=\"e-flexbox\" data-id=\"53503ab\">\n    \t\t\t<p class=\"t-eyebrow e-paragraph-base e-default-p\" data-interaction-id=\"7f1c4b8\" data-e-type=\"widget\" data-id=\"7f1c4b8\">Associate degree<\/p>\n\t\t\t\t\t<p class=\"t-body e-eeccb74-323c e-paragraph-base e-default-p\" data-interaction-id=\"eeccb74\" data-e-type=\"widget\" data-id=\"eeccb74\"><strong>Associate of Technical Studies in eCommerce Project Management<\/strong><\/p>\n\t\t\t\t\t<p class=\"t-meta e-ae8df84-d1da e-paragraph-base e-default-p\" data-interaction-id=\"ae8df84\" data-e-type=\"widget\" data-id=\"ae8df84\">Cuyahoga Community College<br>Cleveland, OH<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n<footer class=\"elementor-element elementor-element-11f64e1d e-con e-atomic-element e-flexbox-base e-default-footer l-section l-section-dark \" data-id=\"11f64e1d\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"11f64e1d\" 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