Hello, my name’s Lukasz
Specializing in eCommerce management, user experience, design & web development. Utilizing eCommerce and content management systems, AI, SEO, UX, digital media production, and web development solutions in direct-to-consumer and business-to-business eCommerce.
UX & eCommerce Manager
United Wheels Inc., Miamisburg, OH - 08.2021 – Current.
Responsible for overseeing and managing eCommerce functionality and user experience for multiple United Wheels websites. Huffy Bikes (UK, EU & Canada), Royce Union, Buzz Bicycles, Batch Bicycles, Niner Bikes, Vaast Bikes & Allite.
- Leading a team of designers and developers, overseeing day-to-day operations of the Adobe Commerce / Magento eCommerce platform, and managing sprint backlogs, feature prioritization, and delivery timelines.
- Spearheaded AI integration across marketing and web workflows, building custom AI agents using ChatGPT and Claude to automate content generation, SEO gap analysis, and analytics reporting — streamlining team output and reducing manual reporting overhead significantly.
- Developed an AI-powered SEO & GEO reporting pipeline leveraging Screaming Frog, Google Search Console, GA4, Semrush AI, and Ahrefs for keyword clustering, content gap identification, technical site audits, and SERP trend forecasting across all brand properties.
- Deployed Microsoft Clarity for AI-enhanced heatmaps, session recordings, and behavioral analytics, using insights to continuously optimize user journeys and improve conversion rates across brand sites.
- Designed and managed UX/UI prototypes and multi-brand design systems in Figma, leveraging AI and MCP integrations to accelerate ideation, design-to-development handoffs, and consistent component delivery across 7+ brand websites.
- Built and maintained Looker Studio dashboards connected to GA4 and Google Search Console, delivering real-time performance insights and monthly reporting to marketing leadership and cross-functional stakeholders.
- Coordinated digital experience intelligence and A/B testing tools enterprise-wide, collaborating with marketing, design, and product teams to implement features, enhancements, and layout changes that improved user experience and conversion.
- Led all brands through Google Tag Manager and GA4 migration, establishing unified data tracking across all digital channels and enabling a single source of truth for marketing performance reporting.
- Reviewed and guided SEO content strategy for all brands, contributing to strategic digital marketing initiatives, keyword optimization, and monthly performance reporting.
Director of eCommerce & Marketing
Seves Glass Block Inc., Cleveland OH - 09.2019 – 08.2021
Head of eCommerce and marketing for a global glass block manufacturer. Led promotion of glass block for the design industry, commercial builders, and residential do-it-yourself markets in Canada, Mexico, and the US.
- Directed new Drupal platform website development, design, and content strategy.
- Visualized new catalog design and imagery, creating a 100-page catalog to launch the company’s new eCommerce site, leveraging new design language and content structure.
- Oversaw SEO & digital marketing strategies, including content creation, keyword analysis, keyword placement and optimization, social media posting, and website optimization.
- Designed and implemented custom Flex Ads campaigns for HGTV.com, achieving a click-through rate of .57%, more than double the benchmark set by the network.
- Planned, organized, and scheduled social media, blog content, and email marketing campaigns across all key digital channels.
- Directed and photographed products for ads across various channels, including web, print, and magazine.
- Designed ads for print magazines and affiliate marketing channels.
- Contracted and budgeted photography for digital and print marketing.
- Managed all website analytics and reporting, integrated HubSpot CRM, MailChimp & Email Automation.
eCommerce & Video Production Manager
HSN | QVC | Improvements Catalog, Maple Heights OH - 11.2011 – 08.2018
Managed eCommerce operations and directed video production. Responsible for website operations, monitoring, user support, and search engine optimization for a multi-channel brand specializing in home decor and home improvement products.
- Led a team of 5 to execute and manage an in-house video production and video marketing strategy, streamlining over 450 product videos and increasing product conversion by 25% while significantly reducing costs.
- Managed integration of Google Analytics into IBM WebSphere, automating custom reports and user dashboards to enable better analytics reporting and easier campaign tracking.
- Managed migration of a company legacy blog to WordPress, enabling effortless site management and back-end experience for creative and marketing divisions.
- Supervised and set tracking goals in Signals, leading migration and integration to Google Tag Manager.
- Managed and supported A/B and multivariate testing campaigns using the Monetate personalization platform, testing new website designs and targeting specific user demographics.
- Led the mobile website redesign, implementation, and testing for smartphone and tablet devices using the Mobify platform and Bootstrap development framework.
eCommerce Manager & Developer
Suarez Inc., North Canton, OH / 05.2007 – 11.2011
Directed development, design, and digital marketing strategies for a $250 million eCommerce business and oversaw 50 WordPress content sites and 12 large Magento eCommerce Enterprise websites.
- Reduced eCommerce operational costs, updated times, and streamlined development by migrating all eCommerce sites to run multi-site eCommerce platforms.
- Conducted SEO audits, developed operational project requirements, drafted tasks, oversaw designs, and tracked project progress for new website projects.
- Increased company’s yearly online sales by 30% and 100% organic revenue by developing email marketing, SEO, and Google AdWords campaign strategies.
- Integrated Google Analytics into the company’s eCommerce platform, built custom reports and dashboards, and developed guidelines for marketing teams.
