Digital Marketing strategies and eCommerce Manager.

eCommerce specialist and a designer currently living in Cleveland, Oh. I specialize in management, development and marketing of eCommerce websites. I also have strong understanding and experience of Search Engine Optimization, Online Marketing and Social Media.

Work Experience

November, 2014 - August, 2018

Qurate Retail Group – Improvements Catalog – Maple Heights Oh

eCommerce Developer / Video Production Manager

Managed eCommerce front-end development, website maintenance, video production & user experience projects for multi-channel brand that specialized in home decor and home improvements products

  • Managed all front-end development projects using CSS, SASS, Bootstrap and HTML.
  • Responsible for daily homepage, category and landing page updates using IBM Websphere Commerce.
  • Integrated Google Analytics into company platform, created custom reports, dashboards and managed users.
  • Responsible for managing, testing and supporting website tracking codes in Signals and Google Tag Manager.
  • Technical lead on A/B and multivariate testing campaigns using Monetate platform.
  • Managed all company video campaign channels, including Vimeo, Youtube, Facebook and Instagram.
  • Managed entire video production process by planning, shooting, editing and distributing video content.
  • Involved in new site code releases, site testing, error reporting and code fixes.
  • Acted as a Director of Photography by managing a crew of camera operators, assistants, stylists and models.
  • Produced video b-roll footage for Home Shopping Network (HSN) for use in live broadcasts.
  • Produced and directed product photography for email campaigns, social media, blog and print catalog.
  • Supported email marketing strategy by coding new email frameworks, dynamic emails and code fixes.
  • Involved in migrating to a mobile website platform Mobify and switching desktop code to Boostrap framework.
  • Project leader on migrating outdated company blog to a WordPress platform.
November, 2014 - August, 2018

May, 2007 - November, 2011

Suarez Inc. – North Canton, Oh

eCommerce Manager / Front-End Developer

Managed large eCommerce websites along with numerous information and small eCommerce sites for a multi-channel marketing company that specialized in wide variety of consumer products.

  • Project initiator and leader for new eCommerce system re-platform from osCommerce to Magento.
  • Mentor and expert for Magento Enterprise & WordPress platforms for development and administration.
  • Managed and oversaw all company websites email marketing strategies and campaign reporting.
  • Executed technical audits for PCI compliance, speed,  code validation, cross-browser and mobile compatibility.
  • Responsible for website front-end development and back-end development code testing.
  • Served as a project manager for new eCommerce websites launches and online campaigns.
  • Supported day-to-day administration of search engine optimization (SEO) and digital marketing strategies.
  • Managed and supported all platform user accounts for eCommerce and creative departments.
  • Developed training guidelines for SEO, analytics, Magento and email marketing.
  • Worked closely with developers, web designers and writers on new and existing web projects.
May, 2007 - November, 2011

May, 2005 - May, 2007

1-800-Gourmet – Cleveland, Oh

Digital Strategy Marketing Manager

Managed eCommerce online promotion strategies, social media, web analytics, search engine optimization, email marketing and A/B and multivariate testing for an online gourmet company.

  • Managed digital marketing goals by developing and implementing multichannel marketing strategies.
  • Developed, deployed and tracked comprehensive online campaigns.
  • Responsible for SEO keyword strategies and content management.
  • Project manager for homepage updates, category landing pages and promotional calendar.
  • Scheduled website promotions, tracking codes and site testing and A/B tests for landing page.
  • Project leader for implementing and migrating to new web analytics.
  • Analyzed website and email analytics and provided reporting to executive team.
May, 2005 - May, 2007

January, 2003 - May, 2005

RPM International Inc. – Medina, Oh

Web Developer / Designer

Developed custom eCommerce web applications for corporate intranet websites with custom administrative control features. Designed and produced print materials for promotional and educational purposes.

January, 2003 - May, 2005

May, 2002 - December, 2002

Cuyahoga Community College – Cleveland, Oh

Multimedia Designer

Designed and developed Interactive DVD with video presentations for Faculty Symposium, that was produced and distributed to all Tri-C faculty members and presented at the National League Conference for Innovation.

May, 2002 - December, 2002

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